YouTube will stop sending email video notifications
According
to an official post, Google will discontinue YouTube email notifications for
its users. This will take effect from August 13th.
There are many different ways YouTube notifies
you of a new video. For example, mobile app notifications and alerts on the
desktop site. However, one of the methods, namely YouTube’s email notifications
service, will end on Thursday.
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| YouTube stop sending email video notifications on August 13th |
YouTube has decided to stop this service
because there are very few users who open these emails. Notably, users either
respond to push notifications from the mobile app or desktop alerts.
Therefore, there is no reason to continue this
service. For those who choose this service from the YouTube channel, they will
be notified via the other two methods starting August 13, when a new video or live
broadcast from the shared channel will be broadcast.
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Less than 0.1% of these emails open and
contribute more to your junk inbox
According to the official post, the numbers
also favor this decision. Less than 0.1% of users open email notifications on YouTube.
Moreover, these emails only contribute to more junk inbox as per the users.
Besides, after August 13th, the primary way
for alert notification going forward is for Android, iOS, and web
notifications.
Moreover, the creators also mentioned that
these email notifications did not contribute to watch time when testing them
with these emails turned off. Mobile push notifications are the best way to
engage your audience with the latest content.
In particular, other important emails from
YouTube such as information about your account, mandatory service
announcements, etc. will not disappear. It will be sent in due time.
YouTube notifications are the way forward
Starting August 13, YouTube Mobile
Notifications will notify users of any new broadcast, live broadcast, or video
upload from their shared YouTube channel.
If you haven’t enabled these settings yet, you
can do so by heading to Settings and enabling it in On Mode. These push
notifications will remind you of new uploads, replies to your comments, etc.
YouTube
further stated that the decision will also help users pay more attention to
important emails. It also shows the company is keen to reduce unnecessary
information overload.
What’s interesting is that there are several
users and creators out there who have raised issues in the past regarding
unreliable push notifications. It is worth noting that there are many
complaints that notifications are not sent on time or not at all when the creator
uploads a new video.
In this scenario, email notifications were a
good choice. But now that this service is gone, we hope that Google corrects
the problem through push notifications.
